On the first day of the new year, the vibrant cityscape of SM Mall of Asia (MOA) transformed into a playground of fantasy and wonder, heralding the beginning of a magical journey into 2024. January 1 unfolded with the Grand Mascot Parade, promising a day packed with adored characters, carnival-themed entertainment, and a remarkable firework showcase.

SM Mall of Asia's Grand Mascot Parade features characters from SM Super Pets Club, Cyberzone, SM Markets, Toy Kingdom, and other partners, concluding with a spectacular firework display to usher in the New Year.

The MOA Complex came alive with the enchantment of childhood dreams as hundreds of characters and performers participated in the spectacle across key areas of the mall