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Posted by SM SUPERMALLS
5 January 2024
On the first day of the new year, the vibrant cityscape of SM Mall of Asia (MOA) transformed into a playground of fantasy and wonder, heralding the beginning of a magical journey into 2024. January 1 unfolded with the Grand Mascot Parade, promising a day packed with adored characters, carnival-themed entertainment, and a remarkable firework showcase.
SM Mall of Asia's Grand Mascot Parade features characters from SM Super Pets Club, Cyberzone, SM Markets, Toy Kingdom, and other partners, concluding with a spectacular firework display to usher in the New Year.The MOA Complex came alive with the enchantment of childhood dreams as hundreds of characters and performers participated in the spectacle across key areas of the mall.
The SM Mall of Asia (MOA) Complex hosts a lively Grand Mascot Parade, brimming with colors, laughter, and joy.
Beloved characters, and mascots from Cyberzone. 
SM Markets representatives: Chooks-to-Go, CDO Karne Norte, CDO Funtastyx Young Pork Tocino, and Magnolia Chicken Timplados
My Little Pony
Play-Doh
Mallgoers interact with McDonald’s mascot, Grimace.
A crowd gathers to watch their favorite characters at the Grand Mascot Parade.Mallgoers were in for a special treat as a delightful Meet and Greet session with beloved characters and mascots took place at the Music Hall. Excitement filled the air as the session promised an opportunity for children and adults to interact, take photos, and share enchanting moments with iconic characters from favorite stories, and fantasy realms. Heartwarming hugs and high-fives created unforgettable moments together!
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